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What's New

A chronological log of all updates, improvements, and fixes shipped by the MITPO product team.

March 14, 2026Latest Release

Pookie Engine

  • Sharper answer grounding
    Pookie now picks cleaner supporting evidence before responding, which makes strategy answers feel more grounded and less generic.
  • Cleaner premium previews
    Assist stays open in public demo while Research and Council now show as premium-preview modes with a clearer waitlist flow.
  • Better beta access clarity
    The beta gate now does a better job explaining what is pending, what approval looks like, and how invite-based access works.
February 27, 2026

Validation & Analysis

  • Council
    Get one clear answer shaped by multiple specialist lenses, without making the output feel like committee sprawl.
February 21, 2026

Creative Studios

  • AI Video Generation
    Transform text into high-fidelity video content using advanced models like Kling. Perfect for crafting engaging social media and ad creatives.
  • Generative Audio
    Produce studio-quality voiceovers and sound effects powered by ElevenLabs, Gemini, and more, giving your brand a distinct and professional voice.
  • Image Studio
    Instantly generate brand-aligned visual assets, ensuring consistency across all marketing channels without the need for external design tools.
January 14, 2026

Deep Research & Validation

  • Deep Research Agent
    Pookie can now check live sources before answering, giving research-heavy responses a stronger factual footing.
  • Idea Validator
    New dedicated tool to stress-test your product ideas. Get a "Go/No-Go" score, risk analysis, and competitor check in seconds.

Campaigns & Core

  • Campaigns 2.0
    Visual calendar view, platform-specific scheduling, and smarter content generation tailored to holiday trends.
  • Smarter marketing guidance
    Pookie now uses stronger marketing context and better synthesis for sharper positioning and campaign recommendations.
January 4, 2026

Competitor Intelligence

  • Instant Market Data
    Pookie now instantly recognizes major startups and brands, giving you immediate analysis without the wait times.
  • Smarter Comparisons
    Enhanced "Reality Check" understands the context of your idea to find more relevant competitors, not just keyword matches.

Platform Updates

  • Enterprise-Grade Security
    We upgraded our data protection architecture to banking standards, ensuring your strategic data stays private.
  • Faster Responses
    Pookie now "remembers" similar questions to give you answers 2x faster than before.
January 1, 2026

Competitor Analysis

  • Competitor Intelligence
    Paste any competitor URL and get instant AI-powered analysis of their positioning, messaging, pricing strategy, and brand identity.
  • Head-to-head comparison
    Compare your brand directly against competitors with radar charts showing innovation, consistency, velocity, and sentiment scores.
  • Faster analysis engine
    Competitor analysis now processes broader website context faster, making homepage-level reads feel much snappier.
  • Market positioning
    AI estimates competitor traffic tier and market position based on website analysis.

Brand Voice

  • Quick reference table
    At-a-glance guidelines table with dos and donts for your brand voice.
  • Structured JSON architecture
    Brand voice data now stored as structured JSON for faster processing and more consistent output.
December 20, 2025

Ask Pookie

  • AI Marketing Assistant
    Chat with Pookie to get instant marketing advice, content ideas, and strategic guidance tailored to your brand.
  • Broader reasoning coverage
    Pookie can draw on a wider mix of reasoning capabilities for more nuanced, context-aware marketing recommendations.
  • Brand context awareness
    Pookie automatically knows your brand voice, target audience, and industry to give personalized advice.

Improvements

  • Dark mode refinements
    Improved contrast and readability across all pages with unified zinc color palette.
  • Faster page loads
    Optimized caching and data fetching with React Query for snappier navigation.
December 10, 2025

Campaigns

  • Campaign Planner
    Plan and organize your marketing campaigns with timelines, goals, and content calendars.
  • Multi-brand support
    Switch between multiple brands from the sidebar to manage different projects.

Brand Profiles

  • Website URL field
    Added optional website URL to brand profiles for AI to reference during analysis.
  • Brand archetype selector
    Choose from 12 Jungian archetypes with descriptions to define your brand personality.
  • Business stage tracking
    Track whether youre a startup, growth stage, or enterprise for tailored recommendations.
November 20, 2025

Platform Launch (Alpha)

  • MITPO Alpha Preview
    Initial alpha preview with Brand Voice analysis, competitor research, and AI assistant.
  • Dashboard
    Central hub showing brand health, recent activity, and quick actions.
  • Authentication
    Secure login with Auth0 and session management.